Plain, unbranded packaging on every order
A couple on autumn townhouse steps wearing the Sugar Baby blush crewneck and Sugar Daddy stone crewneck

The Autumn Edit

Soft layers for slow weekends.

Heavyweight crewnecks, hoodies and co-ords from our own Sugar Baby and Sugar Daddy labels.

Plain, unbranded packagingNeutral name on your statementUK delivery from £3.49

Own label

The Sugar Edit

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New in

Lingerie, restraints and curated essentials, photographed.

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Sugar Baby and Sugar Daddy hoodies worn together on a city street

Our own label

Two labels, made to be worn together.

Sugar Baby and Sugar Daddy are our own trademarks, designed in-house and sold only at iShop. Heavyweight cotton, embroidered and printed marks, cut oversized.

Sugar BabyFlowing script on blush, white, black, cherry and lilac. UK 6 to 18.
Sugar DaddyQuiet serif on black, white, stone, navy and chocolate. S to XXL.
The Sugar Baby and Sugar Daddy gift boxes, open by a fireplace
Coming next

The Gift Edit

Wrapped, ribboned and ready to give. Gift boxes and sets from Sugar Baby and Sugar Daddy, packed discreetly.

Discreet by default
Plain, unbranded packaging with no product wording, and a neutral name on your statement.
UK delivery
Standard from £3.49 in 2–3 working days, express next-day when ordered before 1pm.
Chosen, not stacked
A tight, curated range, sealed and dispatched brand-new.